As the pandemic progressed, there was an increasing demand for a Life Time Weight Loss program focused on helping both members and non-members address weight gain and limited access to gyms.
I had the opportunity to lead the logo design, branding, and art direction for LT Weight Loss. The brand continuously evolved, introducing new programs to meet various needs and circumstances. This required a cohesive overarching brand identity that allowed each program to remain distinct for easy navigation.
Over several months, we developed LT Weight Loss and structured ten different sub-brands. I designed logos, created unique elements for each sub-brand, and directed both photo and video shoots for the various programs.
